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Avery Dennison Meets Demand for Digital Substrates

The supplier has devoted extensive time and resources to product development in this growing segment.

By: Greg Hrinya

Editor, Label &Narrow Web

Digital printing is not a passing fad for label printers. The digital requirements range from the explosion of small, craft brands requiring eye-popping labels to major brands looking to secure their products with variable data.   The diverse needs across markets have necessitated extensive time and resources from all facets of the supply chain. As printing press manufacturers strive to deliver faster presses featuring greater quality, substrate suppliers are tasked with engineering new and ...

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